Breast Reconstruction Awareness Day = BRA-dayPosted on August 21, 2012
ASPS & Jewel
Breast Reconstruction Awareness Day
Breast Reconstruction Awareness Day, or BRA Day USA, is an initiative designed to promote education, awareness and access regarding post-mastectomy breast reconstruction. BRA Day was first launched in 2011 in Canada and now will occur annually on the third Wednesday of October. This initiative is a collaborative effort between the American Society of Plastic Surgeons, The Plastic Surgery Foundation, plastic surgeons specializing in breast surgery, nurse navigators, medical device industry representatives and breast cancer support groups. These and other organizations, breast cancer patients, their families and friends coordinate events on BRA Day USA that include question and answer sessions, lectures, flash mobs, fundraising parties, advertising campaigns and community events.