Cosmetic surgery and the competitive edge: looking good and the job marketPosted on April 23, 2009
Here’s some interesting data from a press release from the American Society of Plastic Surgeons:
“Faced with news of difficult economic times, and a belief that hiring is based on looks, millions of American women are looking at cosmetic medical procedures to give them a competitive edge in the workplace. In a new telephone survey compiled by the American Society of Plastic Surgeons (ASPS) of 756 women between the ages of 18 and 64, many reveal cosmetic plastic surgery procedures now appear to be an important rung on the success ladder.
– 13 percent (more than 1 out of 10 of the 115-million working-age women) say they would consider having a cosmetic medical procedure specifically to make them more confident and more competitive in the job market.
– An astounding 3 percent (nearly 3.5-million working women) say they’ve already had a cosmetic procedure to increase their perceived value in the workplace.
– 73 percent (almost three out of four or, 84-million working women) believe, particularly in these challenging economic times, appearance and youthful looks play a part in getting hired, getting a promotion, or getting new clients.
– 80 percent (four out of five or 92-million working women) think having cosmetic medical procedures can boost a person’s confidence.”
Actually, this trend is not really that new. Men have been coming to me for years, getting their upper eyelids fixed, so they don’t look like the “sleepy, old-guy-past-his-prime”. Executives often have specifically told me that they want to look more like their youthful and energetic business competition, and want to have surgery to give the appearance of still being in their prime, rather than being perceived as being “tired” or “over-the-hill”.
Investing in yourself is always a wise investment!