FDA warns L'Oreal about over-the-top ad claimsPosted on September 25, 2012
When I hear television ads for skin care products that promise “younger, firmer skin in just 7 days”, I always cringe. It’s simply not possible. The only effect that can happen in just 7 days is that your skin is better moisturized. Well, the FDA has noticed this too, and recently warned L’Oreal / Lancome to alter some advertised claims about its anti-aging products, or face a suspension order.
The products listed included: Génifique Youth Activating Concentrate, Eye Concentrate, Activating Cream Serum, and Activating Night Cream, Absolue Precious Cells Advanced Regenerating and Reconstructing Cream SPF 15 Sunscreen, Eye Cream, and Night Cream.
If the company does not co-operate, the FDA has the authority to either seize the offending products nationwide, or issue an order to prevent further sales of these products.